Events

• To learn how to analyze your market using different tools and techniques and thereby understand how to grow your business
• To learn how to structure a great marketing plan and develop successful marketing activities
• To know how to reach your target markets effectively

Topics Covered

Developing an Effective Marketing Direction for your Business

• Determining key marketing objectives
• Reviewing alternative ways to grow a business
• Developing your competitive advantage and positioning your offering
• Understanding how to successfully compete in the market place

Implementing Your Marketing Strategy

• Setting effective action plans, evaluating and diagnosing the efficiency of  your marketing activity
• Structuring a marketing plan and developing activity programs that bring results, in line with objectives, budgets and other resources and constraints

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Barbara Shaw M.Commerce – Business Consultant and Co-Founder of  www.lila.co.il. Barbara has 30 years of solid business and marketing experience gained in very large and small companies in both Israel and Australia. She is a trainer and business mentor who established and ran a successful export textile business for 10 years.

Date: March 30th Thursday

or write to info@lila.co.il