Articles
Internet/Web
Your very own online store (06.03.2008)
Have you ever thought about entering the field of ecommerce? If you want to know more about opening your own online store Lila can help you turn a dream to reality.
Lila is looking for a partner (25.02.2008)
Following our rapid growth we are looking for the right candidate who would help me run this on growing website and join the team of Lila as a partner. If you are interested please read on!
Steps to creating buzz for your business (19.12.2007)
Some businesses manage to create an air of excitement. They seem to be everywhere in the media while generating a sense of new things happening all the time. Learn how to be the talk of the town.
Internet Marketing with Newsletters (11.12.2007)
Newsletters are a great tool for internet marketing.They are most effective to work when you think through your approach, interesting content and goals. It is useful to have a newletter management system to improve your results. Read how to develop your newsletter, distribution rules and how to get people to open the newletter!
Blogs - All you need to know and were afraid to ask (27.11.2007)
A blog is a form of online journal that enable you to wax eloquently or less eloquently about a subject of your choice in your professional or personal life, and get your responses from readers.
What to Consider Before you Build your Website (10.10.2007)
Websites are a key marketing tool of any business. If you don't have one start budgeting for it now! Approach the web in the way you approach other business issues, remember the fundamentals of business, marketing and the focus on customers and their needs. The website must complement or extend your business. All aspects of the business need to reinforce one another. The website needs to be part of the business and marketing plan. The web offers vast opportunities to reach niche markets with customized products and services, to expand to new markets and expand the services offered.
Web Marketing Basics - Interview with Shula Goren, CEO of GamaCom, specialist in Internet Marketing (13.07.2006)
A web site must be marketed on an ongoing basis to generate traffic. This requires work and time and most of all thought, it does however get results. There are some basic rules that if followed will lift your site on the search engines
Starting your business
Business Boosters and Business Pitfalls (14.05.2008)
18 Ways to Boost your Business and 14 Business Pitfalls to avoid. Marketing and innovationare the basics for every business, while underestimating effort, time, cash and hassles are some of the biggest pitfulls in business.
Busines owner's checklist (10.03.2008)
Before you consider setting up your own business take a look at this checklist to help you make all the right moves.
Growing Up (31.01.2008)
Women's businesses tend to stay small. Unless we stop doing everything and learn to delegate, we remain small. The challenge is to focus on adding real value to the business otherwise it will under-perform. Let's raise the bar and get bigger and better
Whose Afraid of Success (19.11.2007)
Whose Afraid of Success? Success in business takes more than education or experience or contacts- however important they are. Success in business is often about a Successful mindset, a will and daring to be successful. Not to be afraid, to take the calculated risks, not constantly be waiting for pats on the back, to have the confidence to know that you are right without anyone's approval.
Making a Fresh Start -
Women over 40 and 50 Starting Businesses (29.08.2007)
As women start their own businesses at a growing rate, those over 40 and over 50 are a big part of the trend. The median age for women opening businesses in Israel is 52. Both men and women are finding harder to find jobs after 45. In addition to downsizing, burnout and frustration in the corporate world are prompting more women to choose entrepreneurship – it can be slim pickings for the "older women" in the market place. While some veer off into a totally new direction and blaze new career paths, others build on their experience and contacts.
Business Partnerships - How to Write an Agreement (17.07.2007)
Business partnerships like marriage can be made in heaven or hell. Before getting into a partnership ask why a partnership at all? Ask yourself "What would be the benefits to you? What is each partner to bring to the business in terms of skills, expertise, investment, contacts? Would it be better to hire someone and not split the profits?
Creating a Business Plan - No. 1 (23.04.2006)
A business plan is a tool with three basic purposes: communication, management, and planning. A well thought through business plan shows that you have considered most of the important aspects of your business. It shows that you have worked out all the problems and decided on potential alternatives before actually launching your business.
Feasibility Analysis for a New Business Idea (21.03.2006)
Conducting a feasibility study before you launch a business idea is the best way to avoid problems and costs later on. It is best to test out ideas and to ask the hard questions to start with, in the key areas of ; the concept itself, the market and industry, management / organizational and financial feasibility.
Parenthood As A Business School (08.11.2005)
Social researchers claim that women are more adept at adjusting to a changing workplace that requires creative thinking, dealing with uncertainty, long and unpredictable work hours with an emphasis on high levels of service. Household management is a great basis for talented women who aim to advance and build a business, for learning the skills so essential to running a business.
First Steps in Starting a Business (28.07.2005)
Many women dream of their own business. In fact women - run businesses are one of the fastest growing sectors in the economy both in Israel and in the US . Starting and managing a business takes motivation and talent. It also takes research and planning. It is critical to take time to explore and evaluate your business and personal goals, then use this information to build a comprehensive and thoughtful business plan that will help you reach these goals.
Entrepreneurship – An Adventure That Never Ends (28.07.2005)
Hila Siboni, CEO of Dramkes Investments, tells of her road to success and gives advice to starting - out entrepreneurs.
Managing your business
Observations on how to get a better deal when negotiating. (27.07.2008)
There are three basic ingredients in a negotiation, time, information and perceived power. If you play your cards right and are conscience of the game of negotiating you can do well.
כללים לקידום העסק (16.06.2008)
זכרי – שיווק וחידוש הם הבסיס לכל עסק מצליח, היכן את עומדת בהקשר זה? הקדישי זמן לשיווק בכל יום – עשי את הטלפונים, שלחי הצעות מחיר, מיילים והציגי את האתר שלך בפני לקוחות פוטנציאלים. הקפידי על תכנון תכנית שיווקית שבועית וחודשית.שאלי את עצמך מדי יום – מהן הסיבות לכך שאנשים ימשיכו לקנות ממני.
כללים לקידום העסק (16.06.2008)
זכרי – שיווק וחידוש הם הבסיס לכל עסק מצליח, היכן את עומדת בהקשר זה? הקדישי זמן לשיווק בכל יום – עשי את הטלפונים, שלחי הצעות מחיר, מיילים והציגי את האתר שלך בפני לקוחות פוטנציאלים. הקפידי על תכנון תכנית שיווקית שבועית וחודשית.שאלי את עצמך מדי יום – מהן הסיבות לכך שאנשים ימשיכו לקנות ממני.
Your 2008 Business Road Map - Objectives for the Year (27.12.2007)
The end of the financial year is the time to both look back and to look forward. Ask yourself where do you want the business to be at the end of 2008? and what has been achieved in the last year. It's critical set objectives in the key aspects of your business, that may include;marketing and online marketing, distribution, operations, finance, managment, production, design
Critical First Steps in Starting a Business (04.12.2007)
It's best to think through all the steps neceassary to establish a successful business before you open the door. The Critical Steps in Setting up your Business aricle lists all aspects of the business that you need to consider and have answers for before you hang out your sign.
Time Management Tips
Manage your Time & Manage your Life (06.11.2007)
Women who are experts in multitasking and juggling at least two fulltime positions often feel overwhelmed and exhausted with the amount they have to do. Feeling fulfilled and self actualized comes with a price.
Pricing is Womens Issue (29.11.2006)
The prices we charge in business often reflect the way we value ourselves. Our prices are too often a measure of our own self esteem and self worth. Pricing is fundamentally a measure of your confidence as a business owner and it's the only validation of the value you provide to your market
Mediation - An Alternative Way To Resolve Desputes (07.12.2005)
Mnaging a business involves managing desputes and conflicts with suppliers, customers employees ect.Th medeation process is an alternative way to selttle desputes, that enables the parties to have a sense of mutual victory and continue their relationship the day after the conflict.
The ABC of Increasing Sales in your Store (24.07.2005)
There are always good reasons why some stores succeed and others don't. There's no magic to great sales in a store. If you follow some basic principles you will definitely increase the traffic and sales in your store.
Managing your finances
Collecting Overdue Bills (31.12.2007)
Selling your products and services is only the first step in the selling transaction; you have to ensure that you also get paid in a timely fashion. Cash flow is the name of the game and no cash means no business!
Marketing
New Lila Advertising Package
(11.02.2008)
New Lila Advertising Package Make this New Year a successful one for you and your business - advertise with Lila! Advertising with Lila will expose you and your business to more than 1,000 business women and thousands of surfers. info@lila.co.il
Barbara's Rules for Marketing (06.11.2007)
I have thought long and hard about the basic rules in marketing, here are some thoughts distilled from many years in business
How to Market Your Graphic Arts Business (09.08.2007)
Many women are involved in the graphics arts fields, it is a crowded market, however, there is also enormous demand. Every business requires marketing material – a logo, a website, a brochure or a postcard and more - so the opportunities are endless. But the question remains how do you market your own graphics business, particularly if you are a lone operator? How can you market your business to double, or even treble your regular income?
Don't Sell Yourself Short! (26.06.2007)
The prices we charge in business often reflect the way we value ourselves. Our prices are often a measure of our own self esteem and self worth. Pricing is fundamentally a measure of your confidence as a business owner. It is the only validation of the worth you provide to your market. There is a tendency for women to undercharge for services and products they sell.
Dress for Success (30.07.2006)
The effect of our image on the people facing us is obvious, but it also affects ourselves, and is capable of driving us to success. Concepts like "Power Suit" and "Dress to Success" were born from the understanding that even while our words have great importance, the way we choose to say these words and the way we look while speaking are just as important!
Devising an Effective Advertising Campaign (13.07.2006)
Advertising does work over time. Small buasinesses must also budget for advertsing. To be effective invest in excellent design, and think clearly about the message and purpose of the ad. Have a multi pronged approach and ensure potential clients will see and hear about you from a variety of sources, including internet and print. A good Advertisemnt does three things -Involves, Informs and Illustrate. Read the full article to find out how
How to Advertise Effectively (23.04.2006)
Women often ask, if, when and where to advertise and how much of a budget to allocate for advertising. Is it best to blow the advertising budget on a big impressive advertising spread or take out small ads consistently over time? Some people think that if things are not going well they can advertise themselves out of a problem. This article looks at how to approach advertising
Marketing for artists - the art of making a living! (03.01.2006)
It is vitally necessary to fight against the mindset that thinks about "the nasty commercial side of the business". Everyone in business must take on a proactive approach to marketing and must make decisions about how to go about marketing. You deserve to make a good living off what you do so well!It is vitally necessary to fight against the mindset that thinks about "the nasty commercial side of the business". Everyone in business must take on a proactive approach to marketing and must make decisions about how to go about marketing. You deserve to make a good living off what you do so well!
Make Networking Work For You (11.12.2005)
Networking is the skill of expanding your contact base, with the aim of expanding your business.
Niche Marketing – the best strategy for Small Businesses (23.08.2005)
The mass market is splintering into fragments, and now is an opportune time to figure out which fragments are yours. The most effective strategy for a smaller business is to concentrate on a particular segment or niche in the market - and develop a strong reputation for a specialized service or product. The more specialized and geared to customer needs the better.
Developing a Company Image to Drive Sale (28.07.2005)
Your company image should reflect the total experience of doing business with you. It is the combination of the thoughts, feelings, beliefs, opinions and visions people have about you, your products /services and your company. Your image must stand for something and be meaningful for your target audience. The clearer your image in the minds and feelings of your audience the easier it will be to increase sales.
Preparing for an Art and Craft fair (15.07.2005)
Presenting your arts and crafts at a local fair is a great way to launch a career in the field. There is no better way of knowing that there is a real market and real interest in your product than exposing it to a wide audience and seeing if someone likes it enough to take money out of their pockets and pays you for your arts and crafts.