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Before Developing a Web Site

Ensure you are clear about the goals for your Site and the goals of the website are in line with the goals for the business

Goals of a Site

  1. Information - provide customer service throught information
  2. Branding -
  3. Lead generation - provides information but directs customers to an office or store
  4. Sales - selling goods and sevices on line
  5. Transformation - moving from one type of business to another, almost like recreating the direction of the business

Ask yourself what do you want users to do on the site.

Basics of Good

Attention

Interest

Desire

 

design

Concept

Content

Navigation

Decoration

Marketing

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